The Unbranded Brand

No branding. No washes. No embroidery. No ad campaigns. No celebrities.

The Unbranded Brand. A concept unthought-of in the world of premium apparel. While other companies try to create an image through expensive ad campaigns and celebrity endorsements, we do EXACTLY the opposite. Ever wonder why some “premium” jeans cost as much they do? What is the difference between jeans that sell for $250, and others that sell for $80?

We think overpriced, overhyped jeans are silly. That’s why we decided to focus on core essentials: great fits, solid construction, and top quality selvedge denim. By eliminating unnecessary branding, we offer a better product at a better price.

The Unbranded Brand. As simple as that.