As in 1865, Stetson today embodies the resourceful, authentic, and diverse American spirit. Rich in history, the story of Stetson continues in step with the journey of America - ever evolving and timeless.
Stetson was born from the spirit of the West and grew to become an American icon. John B. Stetson’s friendly gesture towards a wayward traveler on the new frontier gave birth to what is now known, the world over, as the “cowboy hat.” Since then, Stetson has been a global leader in headwear, a trusted household name around the world, and standard equipment for rugged cowboys and western aficionados everywhere.
Stetson continues to create quality products that are built to last and have deep roots in American tradition. We have a strong appreciation for objects that are well made and get better with age. We still craft our hats using much of the same techniques as ol' John B. did over 150 years ago – with an eye towards meeting the needs of the future generations of frontiersmen, pioneers, industrialists, and enthusiasts.
We strive to provide an authentic American experience and tip our hats to the great legends in the making.