The Japanese premium denim brand Momotaro was founded in the Kojima region of Okayama, a place where time still passes slowly by. The small coastal town moves at an unhurried pace when compared to the rest of the world and simply being there can (allegedly) relax you. It is a place where tradition lives on and artisans continue to weave their textiles meticulously using techniques passed down through the generations. These jeans are ”made by hand without compromise”, as the slogan reads.

Momotaro is Japanese for ‘peach boy’. In one of the five great Japanese folklores, peach boy is born out of a giant peach, and grows up to defeat the ONI and become a healthy and honourable man. In the 1960s, the young Japanese customers demanded jeans, and they were finally able to afford them. They imitated American as well as Japanese movie stars clad in denim. It wasn’t until decades later that the quality of Japanese jeans equalled that of the genuine American jeans. In 1980, the combination of ring-spun yarn and rope-dyeing had a second coming in the Japanese denim industry, a tradition that is continued today by the Japan Blue Group.

The two signature stripes on the right back pocket of the „Going To Battle“ label is a reference to the Japanese Nippon flag. Also, as a reference to the peach boy, the inseam has pink stitches and the selvage is a reddish pink as well, which blends beautifully with the worn in denim.

With a deep and uninterrupted focus on creating only the finest quality garments and goods, it comes as no surprise that Momotaro Jeans have gained notoriety on the global fashion stage. Stitched by skilled Japanese craftsmen who have dedicated their lives to the task of denim making, each pair of Momotaro jeans are washed on the coast of Okayama to ensure a perfect fit and feel from the first wear.

Since 2005, Momotaro has continued to produce some of the highest quality, longest lasting raw denim on the market. Their production facilities occupy the history rich Kojima region of Okayama, known as the location for high quality textiles in Japan.

The jeans are constructed from 100% Zimbabwean cotton, renowned the world over for its quality, durability, unique fading characteristics, and ability to hold indigo dye.